Shikoku Pilgrimage Information Center

Operator

The Shikoku Pilgrimage Information Center is operated by the Hyakujushi Economic Research Institute, a general incorporated foundation, as part of its regional development program.

Purpose of Activity

The Shikoku Pilgrimage Information Center is working to improve the environment for foreign visitors so that they can safely and comfortably travel around the Shikoku pilgrimage area.

This activity was started in 2021, and various measures have been implemented so far. For example, collecting and organizing information within the Shikoku pilgrimage area, disseminating information from English websites, promotion for overseas residents, online support for travelers in Tabinaka, providing multilingual information at 88 temples using QR codes, and conducting dynamic surveys of foreign travelers using digital technology.

In implementing the measures, we were able to lay the foundation for a cooperative system as a host site thanks to the understanding and cooperation of many parties involved, including the Shikoku 88 Sacred Sites Association, local governments, DMO, private businesses, volunteer groups, academic experts, and foreign pilgrims. We will continue our efforts to maintain and pass on the Shikoku pilgrimage culture and to develop the region.